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Wednesday, February 18, 2009

About Myself

I was born in June of 1956 in a small town of Guindulman,
a province of Bohol in the Islands of the Visayas, Philippines.

People from the province just like me, who viewed Manila as
A PARADISE!

Bohol is famous for its chocolate hills.
                                            This is one of  the seven wonders of the world,

                     And the smallest monkey in the world, The Tarsier from my Province Bohol.



I started working as a baker earning P15.00/mo. in 1969.

During weekends I do some side line, working in a hollow

blocks factory. During rainy season, I help my father do

farming. I do some fishing at night also since our house is

just few meters away from the seashore. I sometimes fight

in the ring just to earn P15.00 for a three rounds.

Life in the province could hardly met both ends. I was a

self supporting student from high school to college. I was

out of school for 5yrs. after high school! And it took me

9 yrs. to finish my marketing course!

Bohol is famous also for its fiesta. The entire month of May,

there’s no day that there’s no fiesta in different barrios and towns.

Check the schedules from this link:
 http://visit-bohol.blogspot.com/2012/04/fiesta-calendar-of-bohol-towns.html

It was during this month of may of 1975, that one of our

neighbor took a vacation with his family from Manila just

to attend our town fiesta. I did not know him personally

since they’d been in Manila for so long long.

I saw this as an opportunity! I talked to my father asking

help from him to introduce me to the person because my

plan was to apply even as a house helper so I can see the

big city of  Manila. I told my father even without salary as long

as I can reach the Big of Manila. To us from the Province, We look at Manila as a Paradise!

 Since they were friends, I was accepted and the He told me to produce money for my

own fare. The fare during that time from Bohol to Manila

taking a ship was only PHP45.00. I have to approach my

Aunt for my fare and she lend PHP65.00. I only have

PHP15.00 left in my pocket when we arrived in Manila May

17, 1975.

                            First day, I was toured to his work place at Tropical Hut Super Mart.




The second day, I went back to his work place

without his knowledge an applied for a janitorial job.

There requirements that was asked from me, and on the 5th

day I submitted all the requirements and started working.

They were all shocked when I told them that I will start

working in the same company. Good they were not mad at me,

instead they were all happy for me! There were some people

who were staying in the same house some of them were their

relatives who were jobless for more than a year.

This was the start of my life story in Manila! I thought

it was really a Paradise at the start, it was not!  It was only

then after passing through the process of success!

I started working as a janitor, then few months later, I

became a friend to my Branch Manager. I asked favor from

him for me to be assign in a department where working

schedule is fixed so I can attend my night classes in

college. My request was granted and i was assigned then to

the warehouse department.

I was the smallest guy in the warehouse. During that time

I only weigh 105 lbs. When I was introduced to the head of

the warehouse. He shocked his head and told the Manager

what will he do here? This is a heavy job! I need big

guys! The Manager told the head of the warehouse, no

problem, he is used to do hard labor, He is also a boxer. I

was accepted in that department, then I started working at

the warehouse department and eventually enrolled in my

night classes in college.

Since my salary was only P4.00/day, it’s not enough for my

tuition fees. I talked to my land lord to sell the idea of

putting up a hot pandesal since I know how to bake and

they buy the idea. I had an extra income of P80.00/month

and I was free for my board and lodging. My schedule at

Tropical Hut was 8:00am to 4:00pm, and i have to attend to

my evening classes starting from 6:00pm up to 10:00pm.

I'll be home by 11:00pm. and started working for the hot

pandesal at 11:30pm.,and finish it at around 1:30 am. I

have to sleep at around 2:00pm and wake up at 4:30am. to

cook the bread and finish it at around 6:30am. I'll sleep

again for an hour and at around 7:30am I'll have to rush

to my job at Tropical Hut Super Market. This lasted for

more than two years until was already oriented in Manila I

started to scout for new opportunity.

I Transferred to Big 20 Hamburger Rest., A newly open Burger

Restaurant in 1977.

The Owner of this Restaurant was the the Sons of the former and Original owner of Tropical Hut who migrated to Australia and they return to the Philippines to operate the Big 20 Hamburger Rest.

From Left, Mr. Nandy Bondal-Big 20 Area Director, Peter Cadorna- Branch Manager, Jhovanny Lumanog-Asst. Area Director, Mario Sacal- Asst. Branch Manger. It was the first Christmas Party
of Big 20 Hamburger Rest. that was held in Max Rest. in Makati City, Philippines.
I started as a food clerk with Big 20, and got a several promotions.  In a span of two yrs., I became
a Branch Manager in one of the 9 Branches. My foundation on Managerial and Leadership skills started in this Company. From here on, My mind start to think of a a Big Time Income!

I started to venture into Real Estate Selling Business in 1978! The easy way to make a huge income
with a limited seed money to start.

I happened to met a home town mate who worked at V.V.

Soliven Realty. This was the biggest Real Estate Marketing

firm during that time, and I was invited to attend the

seminar for Real Estate selling.
      This was the start of my real estate career on this Building V.V. Soliven Shopping Complex!


It was not wine and roses at the start,

I have to pass through the acid test of survival

since this time, it’s a commission basis no salary!

For four months I did not close a single sale. Many times

during the start that I experienced one day one eat so to

speak. I even have to dropped my enrolled units several times

during my first few years in college while i start my Real

Estate Selling Career.

It took me nine yrs. to finish my Marketing course.

It was an on and off since there was no permanent income.

What matter most to me was, my mind set was to succeed in life!

No matter what and how hard will it take. I was determined to succeed!

I knew that the road to success is not that easy. I was mentally, physically

and emotionally prepared to meet any type of challenges and frustrations

along my way towards Success.

This was the University of Hard Knocks that i was studying for a long time!

I eventually conquered it!


In January of 1981, a Group of V.V. Soliven people forming a new Real Estate

Company. It was headed by Noel Carino- V.V. Soliven Branch Manager, Bob Sobrepena- V.V.

Soliven Training Director/Marketing Manager, Atty. Ferdie Santos- V.V. Soliven Legal Officer.


They form Fil-Estate Realty, a Real Estate Marketing Company which eventually became a big time

Real Estate Developer in the 90's. These 3 leaders became a Billionaire in the Real Estate Business.


I joined them from the start in 1981, And i was one of those pioneer in the Company. The reason

why i join was, I believed that in a small Company, You can fill the passion of the the owners in

operating the Business because i experienced it at Big 20 Rest. Since Real Estate Business is Big

time, I want to know the ins and out of the Business.

This is the Fil-Estate Head Quarters at Renaissance Tower 1 along Meralco Ave. Pasig City

My office as a Sr. Vice President for Sales of Fil-Estate Network Inc., One of the four Real Estate

Marketing Companies of Fil-Estate Group was at the 3rd flr. of Renaissance Tower.


From Left: Peter Cadorna-Fil-Estate Area Sales Director, Diome Olandres-Branch Manger, Andrew Tan-Unit Manager, Sonia Lee- Branch Manger, Albert Dela Torre-Branch Manger. This was one of Fil-Estate Annual Conference held in Green Valley Country Club in Baguio City, Philippines

As a Vice President for Sales, I have 5 Areas under my Division 26 which are headed by Are Sales Director. This is the Area headed by Gloria Roque estreme right with here Branch Managers: Yvonne Peralta, Sonia Lee, Fil Ignacio, Albert Dela Torre & Diome Olandres.
One of the Training Programs that my Branch Managers must attend. "Covenant Leadership Adventure"
In 1996, I bought my Brand New BMW 1997 Model.

I put up my Boxing Stable where i Manage nine boxers and was able to developed one

Philippine Champion on the light weight division in 1992.

Darry "Boy" Caballes was the pride of our Stable! After

two months of being the Philippine Light Weight Champion,

He fought for a none title fight against Armando Andales

in preparation for a title defense. This was the saddest

part because after the fight, he was brought to the

hospital and died due to blood clotting in some area of

his nick. I will discuss the full details from his death

up to his burial where i experienced full of tensions.

I discuss this full story on my blog entitled My Boxing Stable.


Let me proceed on my studies, I continued attending training programs and seminars.

I even invested a lot of money in my post graduate courses just to sharpen my

knowledge and skills.


I took up my TOP MANAGEMENT PROGRAM

COURSE (TMP) in ASIAN INSTITUTE OF MANAGEMENT (AIM) that

was held in PHUKET THAILAND in JUNE of 1997 where i spent

almost P500,000.00 for one month course including Hotel

accommodation and plane ticket.


In Fil-Estate, This is where I found the light towards my success!

I stayed with this company for more than 20 yrs..

I got married in 1980 and we got three children all boys.

I was assigned for an International Post in the Middle

East particularly in Jeddah Saudi Arabia in 1985. I was

the country manager to handle the sales and marketing of

Fil_Estate. We sell Real Estate in the Philippines to the

Filipino community in the Middle East. When I left for the

Middle East, my wife was four months pregnant to my

youngest son. I stayed there for almost two years.

One and a half year later, I got a news from a close

friend of mine telling me that my wife was with another

man and three months pregnant.


Could you imagine receiving such news while experiencing

homesick in the foreign land? I decided to go home after I have


talked to my wife and we agree on who will take care of the children.


She decided that she will endorse the kids to me when I arrive. Their

age during that time the youngest was one yr. old, He was

born In Nov. 5, 1985 the second was three yrs. old, Born

in Aug. 15 1984 and the eldest was five yrs. old, born in

November 27, 1981.


I took the responsibility and now my youngest is 24yrs as

of yr. 2009. Old who is the one assisting me In preparing

this site since he is a computer science student. My

second son is working now in the Citi Group in a call

center, and my eldest is now in the United States as an

Immigrant. I’d been a single parent since then, Managing

my kids and my career successfully. My last position when

I left this company was Sr. Vice President for sales until

I resigned in 1999 when left for the states.


I came back from the States a year later and I was hired

by a Big Real Estate Developer as a President of Earthlink

Realty Corp., a subsidiary of Earth + Style Corp. I was a

president of this company until year 2003. It was my very

strong determination to succeed in life that lead me to be

successful. I’ve traveled in Asia, Middle East  and a lot of places in

the USA including Hawaii, Orlando, Miami, Detroit, California etc.

Canada, Cancun Mexico.

As i always say, SUCCESS IS JUST A MIND GAME! WHAT YOU

THINK TODAY, IS THE PREVIEW OF YOUR TOMORROW!

Thanks for Your time,

Sincerely,

Peter E. Cadorna
Author



1 comment:

dang berse guanzon said...

i salute you for the success that you've got despite of what you've gone through with your wife.congrats my friend and always share your blessings to the less fortunate and God will reward you a hundredfold.take care and hope to see you one of these days.